Электронная библиотека (репозиторий) Томского государственного университета
Yakimenko, Elena V.

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Add   The essence, purpose and principles of marketing relationships
Authors: Kiseleva, Elena S. | Yakimenko, Elena V. | Krakoveckaya, Inna V. | Berkalov, Sergey V. | Eryomin, Vasily V.
Source: Innovation management and education excellence vision 2020: from regional development sustainability to global economic growth : proceedings of the 27th International business information management association conference (IBIMA), Milan, Italy, 4-5 May 2016. Milan, 2016. P. 2909-2915
Type: статьи в сборниках
Date: 2016
Add   The psychological portrait as a tool to improve the subjective well-being of the client in the context of personal sales
Authors: Kiseleva, Elena S. | Yakimenko, Elena V. | Krakoveckaya, Inna V. | Berkalov, Sergei Viktorovich | Eryomin, Vasily V.
Source: SHS Web of Conferences. 2016. Vol. 28. P. 01122 (1-6)
Type: статьи в журналах
Date: 2016
Description: The definition of the concept of relationship marketing is discussed. The notion of personal sale, which emphasizes the importance of knowing the psychology of customers, the ability to demonstrate si ... More
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