This study evaluated the performance of two major companies- Wrigley and Cadbury-in the chewing gum market. This article discusses the basics of competition, the main aspects of effective decision-making that are used by these companies in the process of distributing their products through a distribution company. 1 have reviewed how distribution indicators work to achieve the company’s success, such as the level of distribution, the degree of distribution, and the quality of distribution.
Перспективы развития фундаментальных наук : сборник научных трудов XVII Международной конференции студентов, аспирантов и молодых ученых, Россия, Томск, 21-24 апреля 2020 г.. Томск, 2020. Т. 5 : Экономика и управление. С. 32-34