Problems of innovative business are connected with a low level of marketing development in scientific and technical organizations. The process of launching a product on the market can not include only developers who know all the special features of the product. It is also necessary to attract a team of marketers, managers,
Инноватика - 2017 : сборник материалов XIII Международной школы-конференции студентов, аспирантов и молодых ученых, 20–22 апреля 2017 г., г. Томск, Россия. Томск, 2017. С. 60-63