Social media use for public relations and reputation management in the university setting

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DOI Доступ к ресурсу на сайте издателя			10.17223/9785946216104/7

Title: Social media use for public relations and reputation management in the university setting
Creator: Braun, Sandra L.
Date: 2016
DOI: 10.17223/9785946216104/7
Description: This is an examination of social media use for public relations and reputation management at a mid-sized Canadian university. There has been much study about the use of social media for pedagogical purposes, but less for university public relations purposes. Key observations for best practices included having an established guiding philosophy about social media use, encouraging two-way symmetrical communication between students and administrators, adding social media formats in stages versus immediate immersion across all formats, and the importance of maintaining a social media calendar. Challenges in social media include privacy issues, gaining interdepartmental support, and the potential for misuse of information.

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collection(s): Публикации ТГУ
Identifier: смотреть в электронном каталоге НБ ТГУ
Type: статьи в сборниках
Source: Цифровое кочевничество как глобальный и сибирский тренд : материалы III Международной трансдисциплинарной научно-практической WEB-конференции Connect-Universum – 2016, 24-26 мая 2016 года. Томск, 2016. С. 50-58
Language: rus

Created: 24-01-2018

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Публикации ТГУ Social media use for public relations and reputation management in the university setting