Preserving intangible heritage through augmented reality: A phenomenological and neuroaesthetic perspective

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Title: Preserving intangible heritage through augmented reality: A phenomenological and neuroaesthetic perspective
Title: Cохранение нематериального наследия с помощью дополненной реальности: феноменологический и нейроэстетический аспекты
Creator: Jiang, Yanchun
Date: 2025
Description: This paper explores the transformative role of augmented reality (AR) in preserving and disseminating intangible cultural heritage (ICH). Integrating phenomenology, neuroaesthetics, and existentialism, it examines AR’s ability to enhance sensory engagement, evoke emotional resonance, and address existential themes. Focusing on the Dunhuang and global sites like Pompeii, it highlights AR as a bridge between cultural memory and innovation, ensuring heritage accessibility and continuity for future generations.