The article dwells on the methodology of client-orientation research for a provision of the services of consumers' value in the sphere of retail trade networks. Proceeding from the analysis of foreign and home conceptions, the author singles out seven groups of effective tools used to research customer satisfaction. It is established that client orientation is an important instrument for a valuable development of trade services as it affords to work out unique proposals for a consumer, elaborate corresponding business-processes related to trade services and organizational culture of a trade outfit.The list of the main criteria for assessing customer satisfaction has been analyzed: ccondition of fixed assets, assortment, price and quality of goods, professionalism and competence of store employees; compliance with trading rules; compliance with trading rules; store location, opening hours and service speed
Инноватика-2021 : сборник материалов XVII Международной школы-конференции студентов, аспирантов и молодых ученых, 22-23 апреля 2021 г., г. Томск, Россия. Томск, 2021. С. 270-273